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Have you ever landed on a website and felt really cozy inside? Do certain websites make you feel unusually energetic while others put you in a laid back mood? Well, it’s all in the magic of colors! Specific colors are known to kindle certain feelings and influence people in certain ways. When a content creator begins work on a project, template colors are one of the first elements they fix upon.

Meaning of Different Colors

Website colors not only attract visitors, but also create a mental image about the qualities of the brand being sold. Just as the red and green lights at a traffic signal indicate whether drivers should stop or go, different template colors can be used to suggest distinct values. Talented content developers know how to play around with colors, to generate the right emotional response from visitors to your company website.

Ten Template Colors and Their Overtones

Here are some facts about commonly used colors, and the qualities they indicate:

Red: A warm color, red is mainly used to express love and passion. It is the prominent color for special Valentine’s Day templates, and Websites about relationships and dating. Red may also be used to convey action and an enthusiastic attitude, for a company that wishes to promote a dynamic image.

Blue: Conveying cool professionalism and corporate style, blue is the color of choice for most businesses, especially those dealing in computers, Internet services, telecommunications and other modern technology.

Yellow: A warm color used to convey summer and sunshine, yellow can look really amazing on travel and leisure related websites. Yellow also suggests speed and energy, which is why you’ll find it on automobile and racing websites. It is also used for products that are yellow; like yellow pages or taxis.

Green: A cool color that showcases nature and the environment, green is mainly used for farming, nature parks and water related websites. Green also signifies freshness and cleanliness and is prominent on websites for dentists, cleaning liquid manufacturers and so on.

Purple: Signifying comfort, wealth and royalty, purple is generally used to highlight content for jewelry stores, high-end clothing lines, luxurious hotels, florists and top dining establishments.

Orange: This bright color is associated with lip smacking food. It is mainly used for restaurant and cuisine related templates, to whet appetite. Orange can also be used to suggest power and constant change, particularly for finance and investment websites.

Pink: Signifying femininity, grace and elegance, pink can be found on websites selling items targeted at female customers like beauty products, fashion accessories, clothing and weddings. It is also used to convey softness and innocence for websites selling products for babies.

Brown: Symbolizing the earth, brown is used to indicate stability and order. Companies that have been around for long and wish to showcase their reliability, usually go in for a brown template. It is also used by companies that deal with earth, like real estate, construction and mining companies.

Black: Displays sophistication, elegance and mystery. It is typically used by nightclubs, music bands and classy restaurants. Most gaming websites also have a black theme, as the color also represents fear, rebellion, subterfuge and death.

Gray: This neutral color is associated with practicality and the no-nonsense things in life. It depicts firmness, reliability and a strong belief in traditions. It is mainly used by businesses that need to display their trustworthiness like banks, realtors, insurance companies and government entities.

As colors have a powerful impact on customers, content creators will first test out various color schemes, before finalizing a template. In fact, most companies should offer you a few template mock-ups, showing different color schemes, to allow you to make a selection. Content that is aesthetically presented in the right color scheme will ensure that you deliver the right marketing message to your customers. As a result, your customers will come by your website more often, increasing your sales and profits.